The Wonder Bar.

Welcome to the vibrant realm of CBD-infused confectionery, where I spearheaded the branding and packaging design for Rap Carts' latest candy bar line, "The Wonder Bar" aiming to evoke a psychedelic, vivacious, playful, and clever aesthetic. Inspired by the kaleidoscopic landscapes of the mind and the energy of the counterculture, I crafted packaging bursting with vivid colors, swirling patterns, and playful imagery, inviting consumers on a journey of sensory delight. Beyond mere aesthetics, my goal was to capture the essence of the consumer's CBD experience, blending relaxation and euphoria through clever design choices and messaging. The packaging of these products serves not only as a vessel for delicious treats but also as a portal to a world of boundless imagination and endless possibility, redefining the boundaries of confectionery indulgence. This was a difficult project as I neither vape nor do I consume cannabinoid products, so I relied solely on a strict brand guideline based on specific market research in order to capture the essence of this brand and its products.